.
This pan-Canadian awareness campaign aims to reach and compensate the thousands of Canadians who were infected with hepatitis C between 1986 and 1990. The main challenge for the campaign, which uses blood to illustrate the issue, was to achieve a sense of hope without it falling into too dark of a territory.
Tasks and responsibilities :
- Direction
- Look and Feel
- Modeling
- Shading
- Lighting
- Animation
- Renders
- Compositing
Production House | SHED
Director: Guillaume Combeaud
3D Artist :Guillaume Combeaud
(animation, shading, lighting, render, compositing)
Creative Director | Gabriel Tremblay-Grenier
Modeling | Paulo Sampaio et Michael Coutu
Producer | Audrey Blackburn
-
Advertising Agency | Brad, Montreal, Canada
Creative Director | Hugues Morin
Art Director | Christian Jomphe
Copywriter | Vanessa Harbec
Editor | Laura Black
Producer | Annick D'Auteuil
-
Sound Studio | Studios Apollo
Sound designer | Vincent Dufour